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Travertine Effect
A decorative finish inspired by the natural beauty of travertine stone. Its texture and detail create depth and an elegant, sophisticated look, turning walls into distinctive statement pieces.


Services
A well-executed wall covering can completely transform a space — without the need for major construction.
Thin coats of mineral plaster, burnished back until the surface holds depth and moves with the light.
Troweled and dragged finishes with real relief — a wall you can read from across the room.
Board, tape, fill and sand. Every finish above is only ever as flat as the wall underneath it.
Clean lines, even coverage, edges that hold up to raking light.
The process
We don’t just remodel spaces. We build trust that lasts.
We look at the space, the light it gets and what you want it to feel like, and say plainly what is possible.
The finish is chosen against a sample in your own light, not from a photograph on a phone.
Furniture protected, floors covered, dust contained. The site is someone’s home.
Board, tape, fill and sand, set true. Everything after this depends on it.
Coats built up and burnished back — the stage where the work is either right or obvious.
Lighting on, protection off, site cleaned. You see the room, not the job.
About Produwall
Based in Tampa, Florida, Produwall specializes in Venetian plaster and high-end decorative finishes for residential and commercial projects.
Our work combines technique, precision and close attention to detail to create surfaces with texture, depth and character — always in keeping with the architecture and the style of the space they belong to.
Every project starts with understanding the room, the light and the result you are after. From there we apply specialized techniques and quality materials to reach a finish that is sophisticated, durable and worth looking at.
We believe a well-executed surface goes beyond the finish itself. It changes how a space is read, and it becomes part of how the room feels to be in.

Meet the founder
Founder
Born in New Jersey, and shaped in part by the years he spent in Brazil, Nickolas Loyola grew up around decorative finishes.
It started with his father, who founded Prodular — a company that develops and manufactures plaster materials.
Today, as the founder of Produwall, he brings more than three years of hands-on Venetian plaster work: technical skill, precision, and a read on how texture, light and architecture change a room.
People are not simply buying plaster. They are buying the transformation that makes a space feel like it has always belonged there.
We don’t just remodel spaces. We build trust that lasts.
Materials & craftsmanship
The materials define the mood. The craftsmanship defines the result.
Five decorative finishes, each photographed twice — the space it shapes, and the surface itself.
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A decorative finish inspired by the natural beauty of travertine stone. Its texture and detail create depth and an elegant, sophisticated look, turning walls into distinctive statement pieces.


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Marmorino is a handcrafted decorative finish with an elegant, sophisticated texture inspired by the natural look of marble. Its movement and variations in tone make every surface unique, bringing personality and exclusivity to the space.


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Swahili Effect is a decorative plaster finish that combines texture, movement and natural nuances to create a sophisticated surface full of personality. Its handcrafted look brings depth and exclusivity, making every wall a one-of-a-kind piece.


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Lime Wash is a mineral finish that creates a soft, natural effect full of movement. Its variations in tone add depth and a timeless look, bringing elegance, lightness and personality to every space.


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Grassello Fino is an Italian decorative finish with a fine, sophisticated texture inspired by polished marble. Its handcrafted application creates depth, soft movement and an elegant sheen, giving every surface a luxurious, exclusive look.


Mineral finishes that move with the light through the day instead of sitting flat.
A surface you can read from across the room. Depth comes from the trowel, not from the colour.
Flat board, filled and sanded. A polished finish shows every wave in what is under it.
Coves, reveals and wall washing planned with the surface, because one is useless without the other.
Before / after
Small change. Big impact. Drag across each photograph to see the same space before and after.


01 / 05 — Bathroom
Customer reviews
Rated on Google
Excellent experience! Nicolas was extremely attentive from start to finish, always explaining everything with patience and professionalism. The result turned out even better than I expected. My ceiling, which used to be an old popcorn ceiling, now looks absolutely amazing, smooth, modern, and it completely elevated the look of my home. It truly made the whole house feel more beautiful. I highly recommend their work and would definitely hire them again.Nickolas's work turned out excellent! He created an office in a space in my home that was previously unused. The texturing, painting, drywall, and wall cladding all turned out great!Nickolas is amazing. He is extremely kind and dilligent. His work was exceptional and he finished ahead of schedule.
I put a bunch of holes in my wall to install insulation and he made it look like new again. I’m so appreciative. 🙏Excellent experience from start to finish! The team was professional, reliable, and did an amazing job on the wall at our home. The workmanship and attention to detail exceeded our expectations. Highly recommend this company for anyone looking for quality work and great customer service!Very organized and meticulous work. Our family has already hired Nicolas and his company for two projects and we received excellent results. Very professional!Your space
Tell us about the room. We will tell you what it takes to change it.
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